Berlin, November 10, 2021 – ACCENTRO Real EstateAG (“Accentro”), a residential real estate investor and Germany’s leading residential privatization company, and Immobilien Scout GmbH (“ImmoScout24”) are combining their strengths in the marketing and sales of residential real estate. To this end, both companies have agreed to a strategic partnership, which was signed today in Berlin. The collaboration is designed to be long-term.
As part of their strategic partnership, ACCENTRO and ImmoScout24 will work together in the future to identify residential properties for joint marketing. Accentro offers owner companies guaranteed purchase agreements for marketing and sales. ImmoScout24 will handle all digital marketing for the properties exclusively as part of a comprehensive service package. Germany’s leading online real estate marketplace provides access to more than 20 million users per month via its website or app.
“Our exclusive partnership with Germany’s leading real estate platform, ImmoScout24, is ushering us into a new phase of growth,” comments Lars Schriewer, CEO of Accentro. “The residential market is booming. Through this collaboration, we are strengthening our offering for institutional providers, project developers, real estate developers, brokers, and other real estate companies looking to sell parts of their portfolios. ImmoScout24’s impressive reach and range of marketing services open up a whole new dimension for Accentro: In the medium term, we will thus be able to increase revenue in the new-construction segment significantly more than previously expected.”
“With its many years of experience and extensive network, Accentro is an ideal partner for us. ImmoScout24 brings its strength in the online marketing of properties—from marketing strategy and project websites to special advertising formats and social media marketing,” said Ralf Weitz, Managing Director of ImmoScout24. “By combining the best access to Germany’s largest real estate market with a high-performing nationwide sales organization, sellers and investors receive a unique offering for marketing residential properties.”
Under a purchase agreement, Accentro takes on the marketing of residential portfolios from investors or project developers on an exclusive basis. In return, Accentro guarantees to purchase the apartments into its own portfolio at a fixed price if they cannot be sold to third parties within a specified period.
ImmoScout24 is responsible for the entire online marketing strategy for the projects, ranging from the creation of property listings and the development of websites (microsites) to placement on Germany’s largest online real estate marketplace, the selection of appropriate special advertising formats, and marketing on social media. These services are provided by the internal media unit as an in-house agency—a concept that ImmoScout24 has been successfully offering to project developers and major clients for some time under the label FSK (Full-Service Concept).
For more information, visit https://www.fullservicevermarktung-scout24.com/
About Accentro Real Estate AG
ACCENTRO Real Estate AG is the market leader in residential privatization in Germany. In addition to its home market of Berlin, the company focuses on promising metropolitan regions such as Hamburg, the Rhine-Ruhr region, and Leipzig. In its Privatization division, ACCENTRO sells apartments from its own portfolio to owner-occupiers and capital investors or—bundled as portfolios—to institutional investors. In its Services & Ventures division, ACCENTRO markets apartments for investors and project developers—including through joint venture partnerships. ACCENTRO Real Estate AG is listed on the Prime Standard segment of the Frankfurt Stock Exchange (WKN: A0KFKB, ISIN: DE000A0KFKB3). investors.accentro.de
Investor Relations Contact:
Thomas Eisenlohr
ACCENTRO Real Estate AG
Kantstraße 44/45
10625 Berlin
Email: eisenlohr@accentro.de
Phone: +49 (0)30 88 71 81 272