Berlin, June 14, 2023 – Residential real estate investor ACCENTRO Real Estate AG, Germany’s leading residential privatization company, was honored with the EUROPEAN REAL ESTATE BRAND AWARD as the 2023 Growth Winner in the “Innovative Strength” category. For the past 15 years, the European Real Estate Brand Institute (REB.Institute) has been conducting empirical, scientifically based evaluations of the positioning of corporate brands across all relevant sub-sectors and asset classes in Europe. For the tenth time, the strongest brands in the European real estate industry have been honored with the REAL ESTATE BRAND AWARD for their achievements in brand management.
“We are the market leader in residential privatization. This award confirms that we are on the right track with our brand and our business. We are particularly pleased that we are increasingly recognized as a company that drives innovation in the industry and in the real estate market. Most recently, for example, through our exclusive sales partnership with ImmoScout24, our real estate platform PropRate.de, and our digital corporate presence,” says Lars Schriewer, CEO of ACCENTRO Real Estate AG. “We are incredibly proud that our achievements have been recognized with the EUROPEAN REAL ESTATE BRAND AWARD.”
For 15 years now, the Real Estate Brand Institute has been assessing the brand values of European real estate companies in 45 markets based on up to 20 evaluation criteria. An independent study of more than 1,700 corporate brands is conducted via an anonymous online survey, in which 120,000 industry experts participated this year. Since 2019, in addition to the strongest brands in each sub-sector, awards have also been given to the top performers in terms of growth across individual evaluation criteria. This is based on growth between two survey periods.
Since 2018, the Real Estate Brand Institute has been honoring not only the strongest brands in each sub-sector but also the brands with the highest growth in selected evaluation criteria. The focus is on brand competence in the areas of climate neutrality, social engagement, innovative strength, personal experience, third-party recommendations, and the “Relevant Set.” These key criteria are evaluated across all sectors. Growth is measured between two survey periods. Brands that receive the BRAND KPI-AWARD demonstrate the strongest growth among all brands analyzed in the study.
About the European Real Estate Brand Institute GmbH
The EUROPEAN REAL ESTATE BRAND INSTITUTE, or REB.Institute for short, is the institute for brand management and corporate development in the European real estate industry. The annual Real Estate Brand Value Study provides scientifically validated data on brand positioning. Questions regarding how brands have developed in detail and what untapped potential exists are addressed individually by the experts at the REB.Institute through company analyses and strategic recommendations. https://reb.institute/
About ACCENTRO Real Estate AG
ACCENTRO Real Estate AG is a residential real estate investor and the market leader in residential privatization in Germany. As of December 31, 2021, its real estate portfolio comprised approximately 4,900 units. In addition to Berlin, its regional focus includes major East German cities and metropolitan areas, as well as the Rhine-Ruhr metropolitan region. ACCENTRO’s business activities encompass three core areas. These include the sale of apartments to private owner-occupiers and investors at near-rental prices, the sale of real estate portfolios to institutional investors, the development and management of its own real estate portfolio, and services for third parties. The shares of ACCENTRO Real Estate AG are listed on the Prime Standard of the Frankfurt Stock Exchange (WKN: A0KFKB, ISIN: DE000A0KFKB3). https://accentro.de/
Investor Relations Contact:
Thomas Eisenlohr
ACCENTRO Real Estate AG
Kantstraße 44/45
10625 Berlin
Email: eisenlohr@accentro.de
Phone: +49 (0)30 88 71 81 272